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RWC Speakers

Peter Fitzgerald

Industry Leader - Retail, Google UK

Peter is the Industry Leader for Google UK's Retail Vertical and has the responsibility to develop and execute the strategy for delivering growth in Google UK's Retail advertising sales revenues. This involves the management of sales and account management teams that share the benefits of Google advertising solutions and other products directly to senior-level executives and their agencies.

Previously, Peter worked for over 8 years with Amazon.com. As Director of Business Development, Peter was responsible for UK sales and account management of multi-channel retail accounts,such as Marks and Spencer and Mothercare, within Amazon Enterprise Solutions Europe, which develops and maintains e-commerce solutions for retailers that leverage the technical platform, operational capabilities, professional services and online retailing expertise of Amazon.com.

Prior to that, Peter had responsibility for the Amazon UK Marketplace business which comprised of Sales, Account Management and Technical Account Management and brought to the platform and managed accounts on the platform like Empire Direct, Pixmania and CDWOW. Peter also drove the launch of the Apparel store on Amazon.com, which was the fastest growing store in the history of Amazon.com and was recently ranked #1 in customer experience by Women's Wear Daily Survey. The launch partnered with Nordstrom, Target, Lands' End, Eddie Bauer, Old Navy, Marshall Field's, Foot Locker and other leading apparel companies to offer more than 400 popular brands. Lastly, Peter launched the patented feature Search Inside!™ (formerly know as 'Look Inside The Book') on Amazon.com, which was an entirely new way for customers to find and discover books by searching the full text inside them which scaled to over 120,000 books - more than 33 million pages of searchable text.

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