General Manager, Customer Business Development, Procter & Gamble UK and Ireland
Geraldine Huse joined P&G in 1986 as a graduate in the UK & Ireland sales organisation. Through the 1990s, she managed P&G’s Convenience Retail Channel in the UK and then moved into marketing, managing leading laundry brands in Poland.Since then, Geraldine has progressed through a number of senior leadership roles across P&G’s global business. She has been responsible for P&G’s Skin & Cosmetic business in Europe, the global Personal Cleansing business (focussing on China, NA, Canada and WE), and led the multifunctional business team for J Sainsbury in the UK. Geraldine then became responsible for overall Market Strategy in the UK & Ireland. Following an assignment in Geneva leading P&G’s Western European Market Strategy & Planning organisation, Geraldine is now back in the UK as General Manager of Customer Business Development. Geraldine is a Trustee of the Industry charity, Caravan.
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